WE’RE NOT HERE TO MARKET YOUR PRODUCT.
Bringing in
the era of
behavioural
science
Behavioural science is the art of understanding and influencing THE “WHY” BEHIND decision-making.
we optimize context, emotion, and perception to trigger behaviours and change attitudes.
WE help you uncover solutions that DEFY RATIONAL THINKING AND can only be seen through the lens of behavioural science.
Our SERVICES
PSYCHED CONSULTANCY
We consult on any of your business problems. If you want to create, stop or change behaviour (for the better), whether in your consumers, organization or even yourself, we will give you the data-driven tools and insights to achieve that.
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You need this if communicating your strengths isn’t working. We help you find the sweet spot between your brand’s functional and emotional benefits.
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You need this if you don’t know what content will best resonate with your audience. And if you don’t know who you should be talking to in the first place.
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This one is a favorite for the bottom line people – are you looking to increase conversion, leads, or hard behaviours? Let’s trigger your audience into action.
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Just as important as who to talk to and what to say, we help you figure out where to find your people and how much you need to spend.
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Marketing is not objective, and making uninformed guesses is a sure path to failure. We start by asking questions to mine actionable, human-driven insights.
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Marketing doesn’t just tell your audience about you; it tells you a lot about your audience. We use data tools to build a database specific to your brand.
PSYCHED CREATIVE
We produce impactful work to move your audience, without a cookie cutter approach. If you need marketing solutions in the form of creative work, online or offline, we utilize behavioural insights to create the right material for your business objectives.
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Our designs solve problems, not just look good. This includes ATL, BTL, online and offline visuals.
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Brands can look good, or can be loved. We use best practices and human insights to create beloved brands.
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We help captivate your audience for longer than the average attention span.
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Got an app or website that isn’t performing? We help develop experiential online solutions and a complimentary interface aimed to address objectives.
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Don’t know what to say? We use behavioral science to get results you can’t afford to miss out on. We develop copy for all channels.
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Already have material you’re proud of? We’ll just help you make it more effective and/or bilingual.
CLIENTS THAT MOVE US
At the core of what we do is changing how people REACT
Research
Asking the right questions to identify and understand your audience, challenges and opportunities.
Explore
Experimentation to find unseen opportunities and insights to solve business problems.
Adjust
Finalizing our insight-based response, optimizing the relevant media channels and messaging.
Create
Implementing our strategy across the relevant media channels, with an emphasis on testable outcomes.
Track
Data analysis and reporting to reflect on our results, continuously develop solutions and find brand-specific opportunities.